How can you benefit from Google ads to become a first result

Many business owners and companies seek to find effective ways to reach their potential customers. Here, Google ads come as an ideal solution. These ads allow you to appear directly in front of your target audience while they are searching for your products or services, Which makes it an effective tool for achieving quick results in e-marketing. In this article, we review what Google ads are and how you can benefit from them to support your business and achieve your marketing goals.

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What is the definition of Google Ads?

Google Ads are considered one of the most effective tools for companies seeking to enhance their visibility and reach a wide audience on the Internet. Thanks to Google being the most widely used search engine in the world, ads on this platform can reach millions of users around the world with modern targeting methods. Whether you are a small business owner or a large company, Google Ads offers different options such as search ads, video ads, and display ads, giving you the flexibility to choose what suits your marketing goals and budget.

Types of Google ads

Before we know about the features and benefits of Google ads, it is first important to know the types of Google ads.

Firstly. Search Ads:

Millions of searches are performed daily on Google, This gives you the perfect opportunity to introduce potential customers to your brand or business through search ads. These ads are also known as search engine ads, and are considered a suitable choice for generating profits from your website pages.

Search ads target people searching for a specific product or service using specific keywords, which helps Google’s web crawling technology find content related to your site. Therefore, your ads can appear on the first pages of search results, contributing to:

Ensure that your site reaches the target audience.
Attract more potential customers.
Increase the number of visits to your website.
Enhance your sales and profits.

secondly. Display Ads:

Display advertising relies on the use of images to attract targeted customers who are likely to be interested in your offers. These ads appear within display campaigns on websites and all Google apps, such as Gmail and YouTube.

Display campaigns are particularly effective when the goal is to increase brand awareness and achieve broad exposure, which contributes to building customer trust.

Third. Video Ads:

Google’s YouTube ads are animated videos or bumpers that display in or out of streaming videos. Thanks to these ads, you can present your service or product through a short video that reaches a large audience of visitors to the YouTube platform and other Google platforms that display visual content.

Additionally, these ads provide you with precise analytics tools that help you understand viewer behavior and make precise measurements of your target audience’s interaction with your ads.

Fourth. App Ads:

You can achieve big profits through your mobile app installation ads with Google App Ads campaigns, which are considered one of the best ways to promote products, services, and mobile applications.

To be able to place your advertisement on the Google Ads network to install mobile applications, you must submit your app data through an app store such as the Google Play Store or App Store, as advertising is based on this data. The ad title should consist of a maximum of 30 characters, while the ad description should be a maximum of 90 characters, in order to ensure that your ad is accepted within the Google Advertising Network.

Fifth. Shopping Ads:

Shopping Ads are one of the most important branches of Google Ads, and are ideal for online store owners.These ads feature a picture of the product, in addition to its name, price, and store name, which enables potential customers to see the most important information before visiting the store through the Google advertising campaign.

To achieve the best results when creating this type of advertisement, It is recommended to provide an attractive price offer and an accurate description of the product. This will help boost your ad’s visibility in Google’s comparison shopping engine, making it more likely to appear in the first results.

Google Shopping Ads are an effective way to increase your sales and reach the largest number of shoppers interested in your products.

Benefits and features of Google Ads

Google Ads offers many features and benefits that make it one of the most widely used tools in digital marketing. Among the most important are:

You can target customers who are specifically searching for your products or services by using relevant keywords.
You can define a target audience based on factors such as age, gender, location, and interests, ensuring that your ads reach the right people.
You can target people who have visited your site before or shown interest in your products.
You can set a specific daily budget for your advertising campaigns.
Google Ads provides you with a wide range of reports that help you track the performance of your campaigns and measure return on investment.
You can create different types of ads, such as text ads, image ads, and video ads, to suit your needs.
Google Ads help you reach a wide audience and introduce them to your brand.
Google Ads help you attract more qualified visitors to your website.

If you are looking for an effective way to market online, Google Ads is the perfect choice for you.

Google Ads Basics

Campaign goals: You must define the goal of the campaign clearly, whether it is to increase brand awareness, get potential customers, or increase sales.

Keywords: These are the words or phrases that your target audience is searching for, and that you should bid on to be consistent with your users’ search intent.

Google Impressions: Refers to the number of times your ad appears in search results.

Clicks: means the number of times an ad is clicked, Which takes the user to potential destinations like your website, making a call, or filling out a form.

Click through rate (CTR): This is the percentage of users who clicked on your brand’s ads compared to the number of times they appeared.

Cost per click (CPC): The amount you will pay for each click users make on your ad.

Quality Score: Reflects the relevance of your ad, its keywords, and the landing page experience. The higher the Quality Score, the lower the cost per click.

Campaign budget: You must determine an appropriate budget for your advertising campaign.

Steps of creating successful Google Ads

Determine the goals of the advertising campaign: Start by defining the main goal that you seek to achieve through your advertising campaign.
Define your target customer’s personality: Identify the characteristics and Features that distinguish the ideal customer you want to target.
Conduct research and analysis: Collect the necessary information and data to understand the market and target audience.
Create your advertising account on the Google Ads platform: Open a Google Ads account and start preparing your advertising campaign.
Write your paid ad text: Create the wording that will appear to searchers, keeping in mind the clarity and attractiveness of the message.
Choose effective keywords: Select keywords that will boost the performance of your Google Ads campaign.
Determine the budget: Determine the amount you want to spend daily and also the total budget for the campaign.
Choose your advertising geographies: Select the countries or regions where you want your ad to appear to avoid unnecessary costs.
Publish the ad: After everything is set up, publish the ad so it starts actually appearing.
Ad Performance Rat: Use performance metrics (KPIs) to determine how well the ad is working and what needs improvement.
Make the required improvements: Based on the performance evaluation, make the necessary adjustments to increase advertising efficiency and reduce expenses.

How to create a Google Ads account

To create a Google Ads account, you can follow these steps:

Visit the Google Ads website: Go to the Google Ads website through the link: https://ads.google.com/intl/ar_EG/home/.
Click on the Start Now button: Click on the “Start Now” or “Sign up” button if you use the English language.
Sign in or create a new account: You’ll need to sign in to your Google account or create a new account if you don’t have one.
Create a new account: After logging in, click Create a new account and fill out the basic information such as company name, country, and preferred currency.
Complete account setup: Follow the instructions to complete the account setup process, including adding billing information and choosing a payment method.
Create your first ad campaign: After setting up your account, you will be asked to create your first ad campaign. You can choose the campaign type and specify desired settings such as budget, schedule, and preferred display locations.
Completing the process: Once you have completed all the previous steps, you will have a Google Ads account and will be able to start creating your first advertising campaign.

Why choose Code Time Company

Code Time Company is one of the best Google advertising companies in Saudi Arabia, as it has large experience in managing advertising campaigns through the Google Ads platform. Code Time has a team specialized in creating successful advertising campaigns on Google and other platforms.

Do not hesitate to contact us for a free consultation, and to explore all our services in digital marketing in Saudi Arabia. You can also learn about the available packages that suit your business in the Saudi market.

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