seo specialist

In the world of digital marketing, Competition on the Internet has become strong between companies and brands. With the increasing number of websites, it is essential for businesses to be able to stand out and appear in search engine results. Here the role of the seo specialist appears, who is behind the success of websites. seo is the process used to make a website appear better in search results, thus increasing visits and sales.

In this article, we review who an seo specialist is, what tasks he performs, and how he can contribute to the success of online businesses.

 

Who is a seo specialist?

An SEO specialist is a professional who takes the task of improving a website’s ranking in search engine results such as Google. Its tasks include analyzing keywords, optimizing content, building links, and providing an outstanding user experience.

What does the word SEO mean?

SEO is a science that aims to improve the quality and pages of websites in order to raise their ranking in search engine results. SEO is an abbreviation for Search engine optimization seo. SEO optimization helps increase organic traffic, known as Organic Search, instead of relying on paid traffic.

What are SEO services?

SEO is divided into three main sections, which are as follows:

• Technical SEO: It includes all the technical steps of the site, which help develop it to become reliable and ready to appear in search engines such as Google. These steps include improving the speed of the site, creating a map for it, in addition to applying other technical techniques that contribute to enhancing the user experience and site interaction.

• External optimization (Off Page SEO): includes all the methods that are used to improve the site’s ranking in search engines, but they are done outside the site itself, such as sharing the site’s pages on social media platforms such as Facebook, Twitter, and others, in addition to building external links.

• On Page SEO: This section is essential for the content writer. It includes all the steps taken by the website owner within the website itself, with the aim of helping search engines understand the content better. This includes creating high quality content, choosing keywords and their appropriate distribution, improving the quality of images, and adhering to some technical standards while writing content, according to the recommendations of the seo specialist.

 

What is the work of a seo specialist?

The work of an seo specialist includes a variety of tasks and techniques aimed at improving a site’s ranking in search engine results and increasing traffic to it. It includes a set of basic tasks that contribute to achieving this goal:

• Understanding user needs:

An SEO professional starts by understanding what users are searching for and the answers they expect to find. This understanding is key to delivering content that meets their needs.

• Keyword search:

An SEO specialist uses dedicated tools like Semrush and Ahrefs to search for keywords that can be targeted, which helps in driving traffic to the site.

• Behavior analysis:

An SEO specialist studies the words and phrases users use while searching and learns their usage pattern, which helps improve content strategies.

• Content optimization:

It optimizes the content based on targeted keywords, to ensure it is ranked in search engines and attract more visitors.

• Competitive website analysis:

An SEO specialist analyzes competing sites and studies the keywords they use, which helps him identify opportunities to improve his site.

• Work on organizing the site structure:

It organizes and improves the site structure to make it easier for search engines to understand, which also improves the user experience.

• Send newsletters:

It provides useful and informative content to users periodically through newsletters, which strengthens the relationship between the site and visitors.

• Optimize images and videos within content:

It works to provide an accurate description of multimedia (Alt Text) such as images and videos, which enhances their chances of appearing in search results.

 

• Using advanced techniques in advertising and backlinks:

He applies techniques such as white hat and black hat to link building, focusing on ethics in the process.

• Performance measurement:

Tracks site performance and evaluates the success of strategies used, allowing it to adjust plans as needed.

• Adding content that matches SEO standards:

An SEO specialist monitors the content writing team to produce strong content that outperforms competitors’ content in search results.

• Attract more visitors:

An seo specialist works to attract more visitors to the site by improving visibility in search engines.

• Use keywords appropriately:

Ensures that keywords are used correctly and compatible with search engine requirements.

• Introduction advices for content writers:

Provides instructions to the content writing team on how to write seo compatible texts, making it easier to achieve optimization goals.

• Update article information:

It updates the information regularly to ensure accurate and Updated content.

• Measuring the performance of marketing campaigns:

It measures the success of marketing campaigns and site performance overall , to identify areas that need improvement.

 

• Use of backlink:

It deals with building links legally and correctly according to the requirements of search engines.

• Writing seo friendly content:

He writes content for blogs and social media that aligns with SEO standards.

• Realizing the importance of internal and external links:

An seo specialist understands the importance of internal and external links and how they affect a website’s ranking.

• Create unique content:

It aims to produce content that attracts users’ attention and encourages them to interact.

• Measuring the performance of the plans and strategies used:

Provides detailed reports regularly on the performance and results extracted from various strategies.

• Monitor and analyze keywords used by competitors:

He monitors competitors to understand their strategies and gain new insights to develop his own strategies.

Skills that an seo specialist should have

• Experience in the field of SEO:

• An seo specialist must have large experience and a deep understanding of the foundations and methods of search engine optimization. This experience helps him apply effective strategies to increase the visibility of sites in search results.

• Strong knowledge of analysis tools:

• The specialist needs to have comprehensive knowledge of the different tools used in web analysis and research, such as Google Analytics, SEMrush, and Ahrefs. These tools help track performance and analyze keywords.

• Excellent analytical skills:

• An seo specialist must have a strong ability to analyze and interpret data. These skills are essential for understanding trends and making informed, data-driven decisions.

• Ability to work independently and with a team:

• The specialist must be able to work independently to achieve goals, as well as collaborate with the marketing team or developers to achieve integrated results.

• Creative thinking and innovation:

• The field of SEO requires creative thinking to develop new and modern strategies that help outperform competitors and achieve better results.

• Commitment to follow updates:

• The specialist must be committed to following the continued updates and changes in the field of SEO. This includes understanding changes in search engine algorithms and applying the latest trends and techniques to ensure successful campaigns.

 

What is the career progression for a seo specialist?

The seo specialist career progression consists of several levels as follows:

• SEO Technician: The seo specialist manages a work team with diverse experiences. He supervises the implementation of site improvement tasks and raises its ranking in search engines, and directs the team to achieve the best results.
• SEO expert: The SEO expert focuses on developing the skills of team members and supporting them to improve their performance, which contributes to promoting team members and raising the quality level of work.
• General SEO Supervisor: At this level, the SEO specialist supervises his team overall and He is accountable to the team manager, to ensure that agreed upon goals are achieved.

 

What are the best SEO tools to use?

If you work in the field of Search engine optimization seo and are looking for the perfect tools to help you improve your site’s performance and increase its online visibility, then you are in the right place! Here is a list of the best SEO tools that an SEO professional should use to achieve excellent results.

• Google Ads: An effective tool for researching and analyzing appropriate keywords, as it enables SEO specialists to choose the most relevant keywords to the site’s content to increase the chances of appearing in search results.

• Site Scanners: A tool that allows the site to be scanned to detect any technical errors or content issues that affect the rating, and also provides detailed reports that help in taking steps to improve performance.

• Link analysis tools: These tools help monitor and analyze external links and provide the necessary information about them, which enables appropriate decisions to be taken to manage links effectively.

• Performance optimization tools: These tools are used to improve the site’s loading speed and improve the codes, which improves the user experience, reduces waiting time, and enhances the site’s ranking in search results.

• Reporting and analytics tools: Provide comprehensive reports on site performance, such as traffic sources, conversion rates, and most important keywords, which helps achieve the best results.

 

What is the salary of a seo specialist?

Until now, there is no fixed salary for an seo specialist, as the salary is determined based on the nature of the project, the size of the strategies required, and the time spent on its implementation. As for working as a full time seo specialist, the salary depends on the level of experience and the number of projects that will be managed.