Create a Google Ads account

If you are seeking to attract more customers to your website, creating a Google Ads account is an essential step to achieving this, as online ads are considered one of the best means available to reach potential customers.

Google Ads is considered one of the most popular advertising platforms, as it allows you to reach a large number of users who are interested in searching for the products and services you provide.

Create a Google Ads account may seem difficult if you are not aware of the right steps. In this article, we will talk about how to create a Google Ads account easily, step by step.

What is a Google Ads account?

A Google Ads account is a digital platform that allows individuals and companies to advertise their products and services through the Google search engine and sites connected to the Google Ads network. This platform enables you to target a specific audience based on geographic location, language, interests, and other criteria.

By creating a Google Ads account, you can design multiple types of ads, such as text ads, image ads, video ads, search and display ads, dynamic marketing, mobile app ads, and online store ads.

Benefits of Google Ads

Before we talk about how to create a Google Ads account, you should know that Google Ads offers many benefits that help individuals and companies achieve their marketing goals with high efficiency, and the most prominent of these benefits are:

• Reaching a wide audience: Google Ads provide access to millions of users searching for the products or services you offer, which increases the chances of reaching new customers.

• Precise targeting: You can define the target group precisely  according to various criteria such as geographical location, language, interests, and devices used, which increases the effectiveness of ads.

• Pay for results: Google Ads is based on a pay-per-click (PPC) system, where payment is made only when the user interacts with the ad.

• Tracking Performance and analysis: Google provides powerful analysis tools that enable you to directly monitor the performance of ads, evaluate the return on investment, and make adjustments to improve performance.

• Diversity of ad types: You can choose from search ads, display ads, video ads, and app-specific ads, allowing you to reach the audience in several ways.

• Achieving quick results: Compared to other marketing methods, your ads can appear quickly after launching the campaign, which contributes to achieving quick results and increasing interaction with your brand.
• Enhancing brand awareness: Google Ads contribute to increasing awareness of your brand by constantly appearing in front of the target audience.

In short, Google Ads provide effective tools that contribute to achieving business growth and increasing interaction with potential customers, making them one of the best options for digital marketing.

How to create a Google Ads account

To launch an advertising campaign on Google Ads, you must first create a new account, which is a simple and quick step. You can follow these steps to create a Google Ads account:

• Go to the Google Ads website and click the “Start Now” button.

• After that You’ll be directed to sign in with your Google Account, or to create a new account. If you have a Google Account, sign in with your data. If you don’t have an account, choose “Create a new account” and follow the instructions.

• After creating the account, you will be asked to fill out some basic information about your new account, such as company name and email address.

• You will see the step to create an advertising campaign at this stage, but you can ignore this step and complete the account settings.
• You must select your account’s billing and payment settings to use Google Ads.

By completing these steps, your account will be ready to launch your new advertising campaigns.

Important factors for the success of Google ads

After we learned how to create a Google Ads account, you must know the most important factors that contribute to running successful ads. The most important of these factors are:

• Determine the campaign goal: 

It is necessary to define the goal of the advertising campaign from the beginning, whether the goal is to increase sales, enhance brand awareness, or increase visits to the website. Defining the goal helps guide the advertising strategy effectively.

• Determine the target audience: 

One of the most important factors for the success of advertising is knowing the audience you want to target. This includes identifying age group, geographic location, interests, and behaviors. The more precise your targeting, the greater the chances of your advertising campaign being successful.

• Define keywords precisely: 

Using the right keywords in Google Ads helps attract people looking for products or services similar to what you offer. Choose keywords carefully and make sure they match users’ intentions.

• Provide attractive content:

The advertisement must be attractive. This can include short, clear text, images or videos, and unique offers that attract users. Attractive content increases the chances of interaction with the ad and thus improves campaign results.

• Continuous testing and improvement: 

Running tests on your ads helps you figure out which ads perform best. You must continuously monitor campaign results and make adjustments and improvements based on the data to make the most of your advertising budget.

By following these factors, you can improve the performance of your Google advertising campaigns and achieve the best results in less time.

The best Google marketing company

Code Time is one of the leading companies in the field of digital marketing, as it has extensive experience in creating and managing advertising campaigns through Google. The company relies on a specialized and highly skilled work team to prepare and study the market before starting any marketing campaign, which contributes to providing thoughtful campaigns that achieve effective results. Code Time also provides reports periodically to measure the success of campaigns and improve them.

The company uses the latest digital tools that support geographic targeting and help attract target customers for each business, while managing the advertising budget very efficiently.

The services provided by Code Time in marketing through Google include:

• Manage and optimize Google Ads campaigns: We optimize Google Ads campaigns to increase revenues and achieve the best possible results.

• Preparing and analyzing Google Analytics data: We analyze data to understand visitor behavior, which enhances the improvement of digital marketing strategies and increases their effectiveness.

• Create and manage YouTube video ads: We manage YouTube video campaigns scarefully with targeting specific interests to attract the right audience.
• Providing marketing consultations: We provide specialized consultations for companies that want to enhance their marketing strategies through Google, which helps them make informed and effective marketing decisions.

Frequently asked questions

Is advertising on Google free?

Advertising on Google is not free, as it relies on two main systems: pay-per-click (PPC), where advertisers pay a certain cost when users click on their ads, and pay-per-thousand impressions (CPM), where a specific amount is paid when ads appear a certain number of times. .

What do keywords mean in Google Ads?

Google Ads keywords are phrases that link ads to user inquiries and help attract customers searching for specific products or services.