Managing social media pages has become one of the most important digital marketing strategies for companies and brands. It directly contributes to reaching the target audience, enhancing sales, and building a strong relationship with customers. In this article, we will discuss the most important basic points for successfully managing social media pages, and the most prominent tools that facilitate this task.
What is managing social media pages?
Social media page management is a comprehensive process that includes planning, implementing, and following up on all activities related to the pages of a company or brand on social media platforms.
The goal of managing these pages is to enhance the company’s digital presence, increase audience interaction, and facilitate effective communication with them across various platforms.
The success of this process depends on developing a business plan clearly that contains key objectives that serve the needs and goals of your business.
If you are looking for a company specialized in social media that achieves your expectations and helps you reach your target audience, then you are in the right place.
The best tools to use to manage social media accounts
Managing social media pages has become easier thanks to a set of tools designed to simplify tasks and get the most out of social media platforms. Here are the best tools you can rely on:
Hootsuite tool:
Hootsuite is a popular social media account management tool that helps marketers and business owners manage their accounts on multiple platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. The tool is paid, but it offers a free 30-day trial plan that lets you manage one account and schedule up to five posts.
Although the free plan is limited, it makes it easy to create and publish engaging content, with three post options: publish directly, save as draft, or schedule. The tool also provides a dedicated application for Android and iOS.
Hootsuite tool features:
- All messages can be accessed in one place for easy management.
- Supports scheduling an unlimited number of posts on various platforms.
- Provides professional technical support around the clock to ensure efficient business continuity.
Loomly tool:
Unlike Hootsuite, Loomly does not offer a free version, as all of its plans are paid. However, you can try the tool for free for 15 days. The lowest plan starts at $26 per month, allowing two people to manage 10 accounts, while its largest plan reaches $269 per month, with the ability to support 20 users and manage 50 different accounts.
The tool supports linking to platforms such as Facebook, Instagram, LinkedIn, Twitter, and Pinterest, but it is limited to managing pages only, without personal accounts.
Managing social media pages allows content to be reviewed in three main ways: a calendar view that displays all posts throughout the month, in addition to a List that includes all publications, and view sub-posts that help keep track of details associated with each post. The tool also offers comprehensive features for managing social media pages, such as managing comments and messages, tracking mentions, in addition to analyzing data on all supported platforms.
Loomly tool features:
- Simple and easy to use interface.
- Relatively affordable cost.
- The ability to customize packages to meet your needs.
- Providing innovative ideas for content.
- Accurate statistics to analyze the performance of accounts.
Prout Social tool:
Prout Social is very similar to Hootsuite, it is one of the social media account management tools that allows you to control a group of accounts at once through a simple and easy user interface. The tool allows you to view newsletters, trends, scheduled messages, in addition to reports on account performance. It supports many social media platforms such as Facebook, Twitter, LinkedIn, Snapchat and others, with the ability to control followers by deleting or unfollowing them. It also provides reports on the work team’s performance and the tasks completed.
Through this tool, you can link all your accounts across different platforms in one place for easy access. It is worth noting that Prout Social offers a free version for 30 days with limited features, but if you need more features or want to use them for a longer period, you will have to subscribe to the paid version, which starts from $99 per month. The tool does not offer a money back option.
Prout Social tool features:
- One interface allows you to manage all accounts easily.
- Ability to monitor content published on all platforms.
- Detailed reports on the performance of posts and content.
- The ability to schedule content on all accounts at the same time.
Sendible tool:
Sendible is one of the most prominent tools for managing social media accounts. It was launched in 2008 and has witnessed many improvements and developments to become today one of the leading tools in this field. The tool offers a 30-day free trial for all the plans it offers, while its paid plans start from $24 per month.
The tool allows you to use up to 12 users to manage social media accounts across most popular platforms.One of its most prominent features is that it gives you the ability to customize the features you need to support your social media marketing strategies. The tool also includes a dedicated extension for the Google Chrome browser, with the ability to access new content through RSS feed technology and Google alerts.
Sendible tool features:
- Managing social media pages on different platforms.
- Full control over comments and posts and the ability to remove them.
- Integration with Canva to create designs.
Iconosquare tool:
If you are looking for the best way to manage your accounts on social media platforms, this tool offers you many distinct options. It began in 2011 as a tool dedicated to collecting Instagram statistics, and with the development of social media platforms and the emergence of other platforms such as Facebook, Twitter, and LinkedIn, it now fully supports all of these platforms, allowing you to manage your accounts in an easy and effective way.
The tool provides accurate data and statistics about the performance of your accounts, helping you identify which posts are bringing traffic to your site. It also allows you to schedule and manage all content and posts to be published at specified times. Additionally, it includes options to monitor and analyze content posted by your competitors. You can take advantage of a free 14-day trial, which provides you with a range of features to help you market your business effectively and increase your influence on your target audience.
Iconosquare tool features:
- Multi-functional account management support.
- Easily schedule and manage content.
- Very accurate statistics.
- Analyze competitors’ content and follow their activities.
Monday.com tool:
This tool is different from all the social media page management tools mentioned previously, as it provides solutions directed not only to managing social media platforms, but also to enhance the growth of your business and improve the performance of the work team in general. It is well suited if you want to ensure that your work is running properly on your social accounts, but on the other hand, it may lack some basic functions that you may need to manage social accounts effectively. In this case, you can use the tool with other tools.
However, the Monday.com tool is extremely flexible, allowing you to stand out in any industry or platform by organizing and arranging tasks and activities among your marketing team on social media platforms. It also provides the ability to add automation features to reduce errors and ensure regular workflow.
Monday.com tool features:
- Customize the control panel to suit your needs.
- Ready-made templates allow you to get the right look.
- Integration with other social media account management tools.
- Organizing and displaying all content and tasks related to the work team.
Buffer tool:
When talking about free social media page management tools, we must mention the Buffer tool, which is considered one of the best options available in this field. It facilitates many aspects that help you stand out in your presence on social media platforms.
Buffer saves time and makes it much easier to post and follow content on platforms like Facebook, Twitter, LinkedIn, and Pinterest, with the ability to schedule posts at any time. It also allows you to monitor content, audience, and competitor analytics.
The tool offers a completely free plan to manage three social accounts with the ability to schedule ten posts per channel. As for the paid plan from Buffer, it is very reasonable in terms of cost, as it starts from $5 per month and reaches $10 in the largest package.
Buffer tool features:
- A free tool for managing social media accounts.
- Possibility of creating landing pages.
- Schedule and follow up on posts.
- Affordable paid plans.
The importance of social media management
Managing social media accounts plays an important role in enhancing the success of the brand and increasing its effectiveness in reaching its audience. Here are some of the benefits these tools offer businesses:
- Increase audience interaction:
These tools enable you to interact directly with your audience through the content you provide, in addition to the ability to send messages and communicate about product or service development, which increases interaction and participation.
- Quick access to the target audience:
Social media platforms help you deliver your product or service to your target audience more quickly, which contributes to increased sales and profits.
- Spreading brand awareness:
It enables you to spread awareness of your brand quickly, which contributes to enhancing its fame and increasing its recognition by the audience.
- Reach a wider audience at a low cost:
It gives you the opportunity to reach the largest number of targeted people in a short time and at a lower cost compared to traditional marketing channels.
- Attract customers and build strong relationships:
It helps you attract potential customers and create strong relationships with them, which enhances trust in your brand.
- Enhancing public impressions about the company:
It improves brand awareness and enhances the audience’s impressions of the company, making them feel comfortable and interested in the products or services you offer.
- Improve customer service:
Responding to customer inquiries and providing assistance to solve problems contributes to building long-term relationships with customers and increasing brand loyalty.
- Sales improvement:
By advertising products and services through social media, you can attract more customers and significantly increase sales.
The most popular social networking sites
- Facebook: We provide you with integrated services to manage your Facebook page, including creating and improving content, managing paid advertising campaigns, and analyzing data to measure performance and achieve your marketing goals effectively.
- Twitter: We manage your Twitter account by providing diverse and attractive content that suits the platform and its audience. We also work to increase followers and interaction with your brand.
- Instagram: We coordinate and manage your Instagram page by designing innovative and engaging posts, and using stories and hashtags to increase engagement and expand your follower base.
- LinkedIn: We help you improve and manage your LinkedIn page by building a strong professional network and publishing valuable content to attract potential clients and enhance your position as an expert in your field.
- YouTube: We provide you with integrated services to manage your YouTube channel, from creating distinctive and attractive video content, and improving titles, descriptions, and keywords to increase views and attract the target audience.
- Snapchat: We offer you comprehensive management of your Snapchat account, creating short, attractive content targeting young users, and using filters and creative tools to increase engagement with your content and brand.
- TikTok: We provide you with services to manage your TikTok account, by creating short and attractive content that attracts the audience’s attention, in addition to using challenges and effects to increase interaction and attract followers.
How can you manage social media pages?
Managing social media pages requires a set of skills and strategies to ensure you get the most out of these platforms. Here are some basic steps to manage social media pages effectively:
- Understanding the brand:
Clearly define your company’s identity, such as its values, goals, and slogan. This will help you deliver a clear message to your target audience and build a strong relationship with them.
- Know your target audience:
Understand your audience well in terms of age, gender, interests, and problems they may face. You can also make use of questionnaires and polls to learn about their preferences.
- Setting goals using the SMART method:
Set clear, measurable goals, such as the number of followers or target sales percentage. Make sure these goals are achievable, realistic, and within a time frame.
- Create accounts on multiple platforms:
Create accounts on more than one platform, such as Facebook, Instagram, Twitter, and LinkedIn, and customize the content to be appropriate for each platform separately.
- Interaction with the audience:
Interact with followers by answering their inquiries, asking questions to collect their opinions, and organizing competitions and offers to encourage continuous interaction.
- Producing diverse and engaging content:
Work on diversifying the content between photos, videos, short clips, blogs, and others. Content should be tailored to each platform (such as reels on Instagram and video on YouTube) to increase engagement.
- Managing paid advertising campaigns:
Use paid ads on social media platforms such as Facebook and Instagram to reach a larger audience and increase engagement with the content.
- Performance Analysis:
Analyze metrics like number of interactions, views, and conversions to see how successful your strategies are. Use this data to improve future campaigns.
- Strategic planning:
Develop a clear strategic plan for the continuous and effective publication of content, and schedule publications to achieve a balance between different types of content (educational, entertainment, presentations, etc.).
By following these steps, you will be able to successfully manage social media pages, build a strong relationship with your audience, and increase awareness of your brand.
After we explained how to manage social media pages and the best tools that help you manage your pages professionally and effectively, we are now happy for you to contact us. We are here to answer all your inquiries and questions related to managing social media pages, and we will be happy to provide all the details and answers you need to achieve great success in your strategies on these platforms. Do not hesitate to contact us.