In light of the continuous development of the world of digital marketing, Snapchat is considered one of the most prominent platforms that provide companies and online stores with an exceptional opportunity to reach a diverse audience. If you are looking to increase your brand awareness and achieve measurable results, creating an ad on this platform could be your best option. In this article, we’ll give you a comprehensive guide on creating a Snapchat ad campaign.
What is the Snapchat application?
Snapchat is a social networking application for mobile phones. It allows users to send photos and videos with the ability to add text and effects to them.
What is a Snapchat ad?
A Snapchat ad is an image or video clip, or a combination of both, that appears to app users after Stories and lasts for ten seconds. This ad aims to direct users after watching it to interact with it, such as swiping the screen up to visit a specific website, watch a long video, or download an application from Google Play or the App Store.
Steps to create a Snapchat advertising campaign
There are many steps that must be taken into account when creating a Snapchat advertising campaign. Here are the most prominent of these steps:
First step:
- Create an account or log in: If you don’t have a Snapchat account, create one. If you already have an account, all you have to do is log in.
- Access Snapchat Ads Manager: Go to Snapchat’s Ads Manager to start setting up your campaign.
- Choose ad type: If you are looking for a quick and easy ad setup, you can choose the quick ad option. If you want to customize settings and have more control, choose Advanced Advertising.
- Determine the goal of the ad: Decide what you want to achieve from your ad, such as: increasing visits to your website, encouraging downloads of your application, enhancing brand awareness, or any other action.
- Naming the advertising campaign: Choose a distinctive name for your advertising campaign to make it easier to track its performance later.
- Set a campaign start date: Make sure you schedule your campaign to start automatically on the date you chose.
- Performance testing: If you want to improve your results, you can set up split testing (A/B testing) to compare the performance of different elements in similar campaigns.
- Timeline and budget: Determine the start and end dates of the advertising campaign, and adjust the budget according to the set goals to ensure the best results are achieved.
Second step:
- Turn on Snap Pixel: To measure your campaign performance accurately and track interacting with your website, make sure the Snap Pixel feature is turned on.
- Set up retargeting: If you’re aiming to re-reach past customers, get the retargeting code from Ads Manager and install it on your website.
- Choose ad placement: Select where your ad will appear. You can choose automatic mode so that the ad reaches the largest possible audience, or select custom locations according to your strategy.
- Audience targeting: Define the target group based on demographic criteria such as age, gender, and geographic location, in addition to interests and other characteristics that reflect their behavior and needs.
- Optimize audience targeting: Utilize available data to customize targeting strategies, whether it’s Snapchat data or third-party data.
- Determine the budget and delivery plan: Determine the total budget you intend to spend on the campaign and choose the right pricing strategy. If you’re unsure of the amount, start with a small budget and gradually increase it based on the results of the campaign’s performance.
Step three:
- Design the ad: Upload images or videos, and add the necessary text such as the brand name and CTA.
- Review and publish the campaign: Confirm details and add payment information, then publish the campaign.
- Setup options: Choose Quick Ad for quick setup or Advanced Ad to customize campaign settings and create multiple ads.
We’ve explained how to create a Snapchat advertising campaign step by step. Don’t hesitate to contact us now to implement your campaign professionally.
Benefits of advertising using Snapchat
Snapchat Ads offer a range of benefits that help businesses achieve their marketing goals effectively. Here are some key benefits:
- Increase brand awareness and reach a wide audience:
By creating a Snapchat advertising campaign, you can reach a large and diverse audience of age groups, which enhances the public’s knowledge of your services and products.
- Increase interaction and participation:
You can use interactive filters and lenses to increase user engagement, as well as boost engagement through direct messages with friends.
- Increase sales:
Clickable ads and direct product links allow you to increase conversions, such as sign-ups, app downloads, and purchases, which leads to increased sales.
- Improving website traffic:
Snapchat Ads can direct users to your website or product pages, increasing site traffic.
- Improving your site’s ranking in search engines (SEO):
Increasing visits to your site can contribute to improving your ranking in search engine results, which helps attract more visitors.
- Performance analysis and campaign optimization:
Snapchat allows you to track the performance of advertising campaigns and analyze audience behaviors, which helps improve future campaigns.
- Building sustainable relationships with the public:
Snapchat Ads help strengthen the relationship with your audience, increasing brand loyalty and ongoing engagement with content and ads.
- Achieving multiple marketing goals:
Snapchat Ads help you achieve various goals such as increasing followers on social media, promoting new products, and offering special offers.
All these benefits make Snapchat a powerful platform for implementing effective marketing strategies.
Plan to prepare an ad on Snapchat
After we learned about the steps to create a Snapchat advertising campaign, here is the basic plan that we follow in our company to ensure the success of your advertising campaigns:
- Determine the advertising objective: Determine the main objective of the advertisement, whether it is to sell services such as SEO or products such as skin care or others.
- Determine the target audience: Choose the target group carefully based on criteria such as age, location, interests, and income, to determine the personality of the ideal customer.
- Determine the duration of the ad: Determine the time period in which the ad will appear, whether for days or months, to ensure that it reaches the target audience in a timely manner.
- Create a strong marketing message: Develop a message that encourages the customer to make a purchasing decision, highlighting the product benefits and special offers or discounts.
- Choose ad type: Determine whether the ad will be image, video, or a combination of the two, based on the ad content and target audience.
- Determine the customer’s destination after the interaction: Determine where the customer will reach after interacting with the ad, whether it is a website, an online store, another social platform, or a WhatsApp number.
Types of Snapchat ads
There are five main types of Snapchat ads, each offering different features and functionality:
Image and video ads: These ads include screen-sized images or video clips, and appear within users’ Stories.
Stories Ads: They appear as branded boxes within the Stories section.
Collection ads: These ads are displayed as four clickable boxes, allowing a group of products or content to be displayed.
Filters: are effects that can be added to photos or videos, and allow users to customize the content interactively.
Commercials: These are ads that cannot be skipped within the first six seconds of their display, ensuring that they remain in the user interface long enough.
Best company for Snapchat ads
If you are looking for a distinguished company to create a Snapchat advertising campaign, Code Time is the ideal choice for you. We specialize in designing and implementing effective advertising campaigns on Snapchat, with a customized strategy to increase interaction and reach your target audience efficiently. Contact us today to start your Snapchat advertising campaign and successfully achieve your marketing goals.
Frequently asked questions
How is the Snapchat advertising service done?
After requesting the service, the customer service team will contact you via WhatsApp to request the design (image or video) that you would like to use for the advertisement. Then, the target segment is determined based on gender, age group, and location (region, governorate, or country). Then we publish the ad and follow it throughout the campaign period. When the campaign ends, we send the client a detailed report on the audience’s interaction and the ad’s reach to the target group.
How much does it cost to run an ad on Snapchat?
Snapchat Ads start at $5 per day, giving you complete flexibility in setting and adjusting your budget based on campaign performance. It must be taken into account that the cost is affected by several factors, such as the type of advertisement, the target audience, and the level of competition in the market.
Is Snapchat advertising free?
Snapchat ads are not free, but you can start ad campaigns with a low budget starting from $5 per day. Additionally, there are free tools like Snapchat filters that can be used within your advertising strategy to increase engagement without incurring additional costs.
Let Code time’s team support you at every stage of create a Snapchat advertising campaign, from strategic planning to execution and analysis, to ensure you achieve the best results and reach your target audience effectively. Start your campaign with Code Time now, and get ready for unprecedented success.